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https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667709436746-YO3CPDW56RRJ9L05KY6C/Microsoft+Teams-page-032.jpg Microsoft Teams https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667709437675-LEOERG7C7FEEA8M53XK0/Microsoft+Teams-page-033.jpg Microsoft Teams https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667709438112-EY70WIA9DYF2MLFUIEFF/Microsoft+Teams-page-034.jpg Microsoft Teams https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667709438997-2ZW8CVLGHMPEL35IZY7O/Microsoft+Teams-page-035.jpg Microsoft Teams https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587385707618-P3RCJ5U8VQHX4Q02ABWC/Screen+Shot+2020-04-20+at+5.27.28+AM.png Microsoft Teams - SLIDE of customer profile Justified student market segment and analyzed needs and pain points, influencers of SFU students to identify aligned benefits. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587386254588-28L8DU52MJ8D93ZMTNJL/image-asset.png Microsoft Teams - Slide of Executive Summary Strategized a step-by-step, holistic marketing plan based on our three recommendations to communicate the perceived impact of our strategy. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587386092879-O7HUP3NQ6OC57HLDAWKQ/Screen+Shot+2020-04-20+at+5.34.11+AM.png Microsoft Teams - Slide of Why JDC West is the best point of entry Design multiple solutions and tested the feasibility of implementation and the success metric; adoption by students. Identified SFU JDC West as the right channel to credibly reach students in a scaleable way. https://www.dakotajaggs.com/new-page daily 0.75 2020-04-20 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587382074392-WUCT72ER6X05FQQXPGCH/IMG_1792.jpg New Page - Hello! I’m Dakota. A curious and driven Marketer passionate about taking on opportunities that grow myself and those around me. Learn more https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587405885062-WU3XW3EO4AFU2B6F3764/image-asset.jpeg New Page https://www.dakotajaggs.com/emotive-beverages daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587389928646-NOSIACBU026BUN0ABMT1/Screen+Shot+2020-04-20+at+6.32.14+AM.png Emotive Beverages Identified and reached out to multiple local micro-influencers utilizing influencer search tools i.e. Strawberry social and email campaigns https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858432801-1M4NV2G71IZG61LX7WIL/Emotive+Social+Campaign-3-page-001.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858433215-GA9KFKTOXRM3AQVJYBPM/Emotive+Social+Campaign-3-page-002.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858433730-2I9V0RFNRQYELU4L1F9R/Emotive+Social+Campaign-3-page-003.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858434088-4PJX2CVWA5SS2VNST00Q/Emotive+Social+Campaign-3-page-004.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858434437-D9S2I2UXNY7PXJ826KEM/Emotive+Social+Campaign-3-page-005.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858435082-15NO9GBUOR34LEQ0T4VE/Emotive+Social+Campaign-3-page-006.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858435614-YFD1K48BGVMO0DQMOD6F/Emotive+Social+Campaign-3-page-007.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858436135-RTPCZ3XWWGSFDXY5N1RC/Emotive+Social+Campaign-3-page-008.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858436741-0VKZTXYT29H1S8LI7KKC/Emotive+Social+Campaign-3-page-009.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858437715-LID64S1CY5WVYDT91AZ6/Emotive+Social+Campaign-3-page-010.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858437737-SKSM3MU77F6J6YI1FU8Y/Emotive+Social+Campaign-3-page-011.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858438619-21XAC6AERUFX96FK4JVU/Emotive+Social+Campaign-3-page-012.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858439156-ENVTGGPQDWBDIP6E3LQ6/Emotive+Social+Campaign-3-page-013.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858439518-QIY3SLVFFPDMNODYVOTD/Emotive+Social+Campaign-3-page-014.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858439929-NPDGMLFI6TAWY60J887G/Emotive+Social+Campaign-3-page-015.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858440566-EX2R6H3R7NOKM28OC179/Emotive+Social+Campaign-3-page-016.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858441101-YZPFA7M4TQCYON2B2B6H/Emotive+Social+Campaign-3-page-017.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858441622-JYSR6MU8MPAUJ94P4DEH/Emotive+Social+Campaign-3-page-018.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858442048-8VZRWE9L8PCUQQWNPUR0/Emotive+Social+Campaign-3-page-019.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858442428-4RT0D8MU2ZP54YMPJXF1/Emotive+Social+Campaign-3-page-020.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858443653-P6X0AH80WCIGCIUY1A8M/Emotive+Social+Campaign-3-page-021.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858444474-H7YGW92XIA70QN8YKZL1/Emotive+Social+Campaign-3-page-022.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858444732-N1BTZC0CDEX240JCEVMU/Emotive+Social+Campaign-3-page-023.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858445707-JP9N3W0RMZGZKDU4P72N/Emotive+Social+Campaign-3-page-024.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667858446256-EFRXV7A2INC6Z8N7KEUX/Emotive+Social+Campaign-3-page-025.jpg Emotive Beverages https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/0eef5c62-a485-45fd-bde7-4d344a32657b/Emotive+Social+Campaign+Justifications-page-001.jpg Emotive Beverages - View our 1 pager justifying our Influencer Campaign Strategized social media platforms, campaign options, and influencer types relevant to the company’s goals. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587390083067-S0PPCHE9CFMD71WMMBYZ/Screen+Shot+2020-04-20+at+6.40.46+AM.png Emotive Beverages - SLIDE of customer profile Strategized communication strategy for influencer partnerships. Created detailed email templates resulting in high-quality content and captions https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1587390283579-5R0AO6TCLXYH1E0KH0LA/Screen+Shot+2020-04-20+at+6.42.40+AM.png Emotive Beverages - Slide of Why JDC West is the best point of entry Created holistic social media strategy with an overarching key message and goal, including designing sample posts, captions and hashtags to give examples of messaging. https://www.dakotajaggs.com/home1-1 daily 0.75 2021-10-26 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635286050722-62OLWXN8H3GVMKGT0QVG/Image+from+iOS+%2812%29.jpg Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dakotajaggs.com/branding-logos daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635366654783-72KE8HRWQ5P6A8Q7UKIO/New+Version+Digital+Signage_Comeback+Campaign-01.png Branding & Logos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635367290863-SBUUPUAQFA2P93XZSKC4/Back+to+Work+Logo+option+2-01.jpg Branding & Logos - Make it stand out SAP Comeback Logo - used for photobooth props https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635373226622-H90TOZ906JG4ZSKQ6CIO/MMD+September+Final+Edition-01.png Branding & Logos - Make it stand out Banner for monthly managing director newsletter to give employees sneak peek of the office reopening campaign. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635367435246-ZROKW79P0YH1Z40BDP1E/New+Version+Digital+Signage_Comeback+Campaign-01.png Branding & Logos - Make it stand out SAP Comeback Banner - used for newsletters, PPT slides, newsletters and digital signage. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635366278132-U1O2P0U7QNWZ9AB6M5LU/Welcome+Back+Design+Concepts+overview.PNG Branding & Logos - Make it stand out Each of the four brands had a different name, theme, logo, logotype, banner, colour scheme and potential options for incorporating it into the events. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/8514ee82-bf0c-473f-929a-e408240186a5/cropped.jpg Branding & Logos - Make it stand out Dakota Jaggs, digital Signage at the SAP Labs Vancouver Office https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/6f483d75-a062-48fa-9dbb-9b602a1692f5/Welcome.jpg Branding & Logos - Make it stand out Cindy Fagen, Managing Director of SAP Labs Canada & Agnes Garaba, Chief Operating Officer of SAP Labs Canada Digital Signage at the SAP Labs Montreal Office https://www.dakotajaggs.com/graphic-design-animation daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/3c3685df-76b4-4da4-b564-28799f8099a8/Logo+-+black.gif Graphic Design & Animation - Make it stand out SAP Canada regularly has company leadership talks called coffee corners before these graphics were not standardized. As such, I led efforts to create a the first coffee corner branding including designing a new logo and logotype to ensure standardized graphics across future newsletters and internal media. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/d07254aa-6f67-4e99-a215-faaa3781592a/Best+worplace+Tech+gif.gif Graphic Design & Animation - Make it stand out SAP Canada receives a variety of awards throughout the year and we are often responsible for amplifying these wins across our internal and external networks. As such, I created both graphics and copy that would be shared across LinkedIn, Instagram, Canada-wide Newsletters and Global Labs Networks Communications. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635371642781-L5R24ASSFAWRF3KQCGHQ/png+-+canada+cares.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635371684588-LHMDOLXNUBXAYCPSOLMH/png+-+canada+cares+back.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635371448172-MTVCK2TJKXAAA42MF84K/Mental+Health+Graphic-01.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635371393244-DV2PKZGVLP6OBDOKL5Z8/Winter+Canada+Cares+blurb-01.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635371465320-BZUZO4IHELR11GYJ10L0/happy+hour+pride-01.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640216172201-RZGP35SJMOYNNIGHTDZ3/Rethink+Imposter+Syndrom-01.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640216040155-I494IQQ82LK07Y7MZ0JU/MMD+December+Banner-01+%28005%29.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666140383321-NA8SYNIYKIGLLXAIY6GA/January+MMD+Banner-01.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666140407149-1X18PELQ9NV7T53679TG/MMD+October+Banner-01+%28003%29.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666140711829-OJKBT4L4Q51LONLTB8XQ/Coffee+Corner+Graphic+Example-01.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666140441060-L64B62O9DG2TIC6AZWN5/comeback+campaign+back+image.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666296413042-AW8K9M229QY7HD81JGPN/Cover+of+coloured+me.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666674939643-TXDQCGOR3371TWZLVQJ9/1Billion+lives+pitch-01+copy.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666674968451-SMDVTPSDPND7U8VSEBBS/BWN+Final-01+copy.png Graphic Design & Animation https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/5166c1b8-fd95-4829-8a08-374aedda5f4b/Labels-MD+Banner+Novemeber_3+%28003%29.gif Graphic Design & Animation - Make it stand out Every month, SAP Canada Communications shared a monthly Message from the Managing Directors. One of my tasks was creating a specialized banner one of which was the November Edition (shown above). https://www.dakotajaggs.com/website-design daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/af21f6ee-a33c-44dc-95d5-f000125f9c67/screencapture-sap-sharepoint-sites-128066-SitePages-Employee-Engagement-Teams-aspx-2022-01-13-17_31_49.png Website Design - Make it stand out Landing Page: SAP Canada Engagement Teams https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/d39b46b6-3f2f-44d7-b3fb-8980a1a35d5a/screencapture-sap-sharepoint-sites-128066-SitePages-Canada-News-aspx-2022-01-13-17_30_53.png Website Design - Make it stand out Landing Page: SAP Canada Internal News https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1d8433bd-6145-499f-9fe6-a7629352ad17/screencapture-sap-sharepoint-sites-128066-SitePages-Media-Hits-aspx-2022-01-13-17_31_21.png Website Design - Make it stand out Landing Page: SAP Canada External News Page https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290088461-DO5GXCPUGL0GCWYBL43A/Landing+page+layout-1.png Website Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/38910560-f347-4d27-9325-c59201c16285/screencapture-sap-sharepoint-sites-128066-2022-01-13-17_30_15.jpg Website Design - Make it stand out Landing Page: SAP Canada Homepage https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/4122fc13-0bf3-48eb-9c3d-8863ad961f82/Screen+Shot+2022-01-03+at+9.32.41+AM.png Website Design - Make it stand out When developing the wireframes I wanted to keep things simple and intuitive for finding and adding content. There was always deep emphasis on the organization of internal information so to ensure this we created categories to divide information into internal news and external news before further subdividing information for all Canadian employees and information for specific locations (ie. Labs vs. Fields). Additional categories with other areas for discovery and community engagement were included to elevate employee engagement and leadership development. Note: certain assets are hidden due to company confidentiality. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290934897-6VHND2HSBF9AL51SZ1UO/Page+7.png Website Design https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290934903-IFUT66NMBIMX9EGQMY8I/Page+6.png Website Design https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290935507-2K9T8VC2Y10M29W0AOO2/Page+5.png Website Design https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290935599-06YCWRZEHOSP2GB69MET/Page+4.png Website Design https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290936396-4QA0NFR3FVOGNJMQRIZN/Page+3.png Website Design https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290936485-VKXXD7PZVCY7A3DI262C/page2.png Website Design https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1635290936763-N6CDZIOCD3LVOGHX9IZI/page+1.png Website Design https://www.dakotajaggs.com/video-editing daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640984892043-YNBZ1RMBHPAE1IZCSKV1/Image+from+iOS+%283%29.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640984891502-HW3ICGHH9LWRGNXO37K0/Image+from+iOS+%282%29.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640984891321-TNGGLYMCKXFLRDOSEOLB/Image+from+iOS+%281%29.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640984892160-EUL5VCOD4JKW3HLGTS6U/Image+from+iOS.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640989095522-46M8XQ6F2WZ8Q4G8GPIK/IMG_2337.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640989094759-91I4WJDN401GYKJT8HWS/IMG_2336.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640989093410-U8LT5I6TM8HUEB17MG5M/IMG_2334.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640989093972-IXZI86BNMQ5W3BA8PE9H/IMG_2335.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/2bbbacdd-2873-499a-b12c-bbfa91b18495/Screen+Shot+2021-12-31+at+12.49.37+PM.jpg Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991519991-8842GMDSRPJBZYVQLND6/Vancouver+Ocean-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991519525-YPFKKVEG0MOHM1COJMX6/Vancouver+Land+Transition-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991520019-SPW9NCER7Y2OYKNOCIKJ/Vancouver+Office-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991520604-S2QE8SQG13ZMP5YH2HVD/Waterloo+Transition+Road+to+Mountain-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991520575-DJL9YNOMKEEAWBZFRIME/Waterloo+Office-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991519457-BKMKAMSQOIT7KARMOIF3/Toronto+Transition+from+Waterloo-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991518904-S78F30FRFEFTDMRO48XQ/Toronto+Office-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1640991517326-L7KOXLYJHL741KKBAO3Q/Ottawa+building-01.png Video Editing https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/50a561d8-1b40-4f5d-823b-19ce97b4571f/IMG_2341.jpg Video Editing - Make it stand out Storyboarding for section 3 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/c9ee2ebf-0a77-4c3d-9e87-e01fd86ad3c6/IMG_2342.jpg Video Editing - Make it stand out Storyboarding for Section 4 https://www.dakotajaggs.com/branding-magic-mirror daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652744550-AWKBOIGFGXCCX4WJR731/Branding+Book-page-001.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652745124-48JN62A0BQW4KHKRF9YT/Branding+Book-page-002.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652745976-HSPSPKF6OI2AKPAQ27WI/Branding+Book-page-003.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652746740-FIO3FXAZ0DOFZYESQWAL/Branding+Book-page-004.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652747306-SZ51J3ZNP8AARHW8JHTB/Branding+Book-page-005.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652747712-I7NKZTTKNNTGM4OEL5L8/Branding+Book-page-006.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652748263-SCICMU4ZVZVCOJZIBYB4/Branding+Book-page-007.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652748608-TBMCQWFWVY02S9Z1WKNI/Branding+Book-page-008.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652749100-7I3693O78S5ZMU9TVPSS/Branding+Book-page-009.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652749512-Q74H27PMGLACX67QGMAC/Branding+Book-page-010.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652749881-07O3YR7R2RKWMI3XOUTP/Branding+Book-page-011.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652750412-7L0QX5HM5V73BB2OE9Q1/Branding+Book-page-012.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652750805-OK6ZNZV3AB4AMS5T6QA5/Branding+Book-page-013.jpg Branding Book: Magic Mirror https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1666652751126-VOX5LCM9YS5CHJTGEA3Q/Branding+Book-page-014.jpg Branding Book: Magic Mirror https://www.dakotajaggs.com/aidans-cafe daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/adac986f-1839-4214-9a58-89738e1b6004/Screen+Shot+2022-10-24+at+5.38.13+PM.jpg Aidan's Cafe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/16248857-6c76-4e8e-80a4-1e1cbe855b84/Marketing+funnel.jpg Aidan's Cafe - Make it stand out Overview of customer’s journey regarding our communication plan recommendations. The goal is to convert Aidan’s target market into becoming loyal members of Aidan’s Cafe. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/afb2efe3-ea2e-4277-9669-db6378532dba/Branding+slide.jpg Aidan's Cafe Analysis of Aidan’s logo based on 6 brand criteria memorability, meaningfulness, likability, transferability, adaptability and protection. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859821744-48K006IVD8QGNJNUX99A/BUS455-Aidans-Final_Slides-page-001.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859824325-YZAMA762Q38WY3MBCJVU/BUS455-Aidans-Final_Slides-page-002.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859824872-4UKRO41WEOWW3XV2CZFD/BUS455-Aidans-Final_Slides-page-003.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859826334-FGP4RAYN4BSA1KLWUI4U/BUS455-Aidans-Final_Slides-page-004.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859827281-ON8Z8T3KZU2IYN6PJG0R/BUS455-Aidans-Final_Slides-page-005.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859828461-Y64LKA9XLDYF7VHVW4MF/BUS455-Aidans-Final_Slides-page-006.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859829853-AZH3N8S1RYW596O3Z9NM/BUS455-Aidans-Final_Slides-page-007.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859831166-UCG446PIMPVGUVYCFDFE/BUS455-Aidans-Final_Slides-page-008.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859831914-YD9MM4DGQSH7KR0AUJL5/BUS455-Aidans-Final_Slides-page-009.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859832840-4B8CC7HTHTMKHTM9YSKS/BUS455-Aidans-Final_Slides-page-010.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859835469-GZ126G5THMX51ZIY9YVY/BUS455-Aidans-Final_Slides-page-011.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859836037-L2J7ESC90K1KVBORI7F1/BUS455-Aidans-Final_Slides-page-012.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859838691-V7GXAXHH8T9WAXBWPK2F/BUS455-Aidans-Final_Slides-page-013.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859838693-WSFIVWFA9JYFN6OHLBCP/BUS455-Aidans-Final_Slides-page-014.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859840359-ML86VQ7Y96K2XB7T7QNZ/BUS455-Aidans-Final_Slides-page-015.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859842101-AOYSR0JGEDYQCJ1FNEPO/BUS455-Aidans-Final_Slides-page-016.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859842940-LNUCU4DQVZ2SB1YF4PBA/BUS455-Aidans-Final_Slides-page-017.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859844336-XLEQJQPZDEQVYVKL1KG7/BUS455-Aidans-Final_Slides-page-018.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859845236-KIV7F0R640SR64KL39AP/BUS455-Aidans-Final_Slides-page-019.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859846781-TN2ZSNLP5CDZRJ2UGENK/BUS455-Aidans-Final_Slides-page-020.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859847898-VHV9NI9ENLGMKTTM7TKM/BUS455-Aidans-Final_Slides-page-021.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859849866-DSUKA2L8NWMZMCNJA6T8/BUS455-Aidans-Final_Slides-page-022.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859851601-QHB322AO4GITGICVG7ZU/BUS455-Aidans-Final_Slides-page-023.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859852937-EK7MIRFXA6Z35ZXR6UTI/BUS455-Aidans-Final_Slides-page-024.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859854499-MSHW4KJEM8EG11677TLI/BUS455-Aidans-Final_Slides-page-025.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859855700-IF6M89MUJUD0TCZUJBK7/BUS455-Aidans-Final_Slides-page-026.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859856992-FWXUI9RRUD00NJFLTD3M/BUS455-Aidans-Final_Slides-page-027.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859858024-J3T4GORM2VSAYWWQ3C1F/BUS455-Aidans-Final_Slides-page-028.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859859593-Y7RK0RBSS98HHBASJR0M/BUS455-Aidans-Final_Slides-page-029.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859860676-4PBD87NC4FDX1WVBHV7I/BUS455-Aidans-Final_Slides-page-030.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859861724-4TMZN83122SSJNRXBMI5/BUS455-Aidans-Final_Slides-page-031.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859862995-XESZSBE71O7ZHC4BITF3/BUS455-Aidans-Final_Slides-page-032.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859864121-LGGISBWHSG2AXLCQIZ62/BUS455-Aidans-Final_Slides-page-033.jpg Aidan's Cafe https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667859865616-0I3TE00KTBR0PCSA4K1O/BUS455-Aidans-Final_Slides-page-034.jpg Aidan's Cafe https://www.dakotajaggs.com/proxxi-strategy daily 0.75 2023-04-05 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/08f2a015-37dc-4a8d-b1a7-de216613d2f1/3d2dd5a4_4.png Proxxi Strategy Identified gaps and opportunities, based on Proxxi’s current sales and marketing strategy. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679291368-DYMKDYALTWFXXW70Q5AJ/3d2dd5a4_1.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679291620-4NA4SF9I5HHP0A46H9UH/3d2dd5a4_2.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679293851-7TONZHKLYQAUNN2PSSI3/3d2dd5a4_3.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679295252-8MHKTW28I2F2HTU3JLFR/3d2dd5a4_4.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679295256-UCNFL1LRPPQDLTOWRHHI/3d2dd5a4_5.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679296387-UE7BRDUL9UZ9LEQ6BLEO/3d2dd5a4_6.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679296574-9RHOGKHMTNGUKB81HE9M/3d2dd5a4_7.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679297405-OGI730DT3BU3LR5X48PO/3d2dd5a4_8.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679299302-N7JP6OZ81M3KKDHBKVAD/3d2dd5a4_9.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679299171-34IRI94FF1LM35EBMC1A/3d2dd5a4_10.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679301525-NH7ZAYR392HZBGHCEOC3/3d2dd5a4_11.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679301893-0MDXRTBXMR6CQB0TWC3W/3d2dd5a4_12.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679303664-MQYHGH0T69U88V3QT5W6/3d2dd5a4_13.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679303652-F04I507OG1Y14B0ZCEX2/3d2dd5a4_14.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679306148-UQ3YGGYDXH3Q4J6CIEXR/3d2dd5a4_15.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679306459-JL18LPB6B37OECY5IS5L/3d2dd5a4_16.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679307263-0J5YPIKFRPAWGTWUDNYK/3d2dd5a4_17.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679307814-2SL3HH5L4ZTRE404W7SQ/3d2dd5a4_18.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679308343-I99P0UQZP9P32HCTGEAY/3d2dd5a4_19.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679309256-A7CC5U9I6CQ1859JBW4X/3d2dd5a4_20.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679309721-WSGDU8I977JQV1T7NCXN/3d2dd5a4_21.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679311704-8L9VOYSCZSCLKIVVWGOI/3d2dd5a4_22.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679311886-ZH631TYBFAGPH3E268T4/3d2dd5a4_23.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679312836-82K0SC9BCHA5CX3WD2V8/3d2dd5a4_24.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679313433-OUAD0XBJ8Z1MPE4G5PLG/3d2dd5a4_25.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679313814-X614SXY19SN45Y8ZZU93/3d2dd5a4_26.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667679314453-GPRTYLOQ9SZIEXP2ZEKP/3d2dd5a4_27.png Proxxi Strategy https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/34d2cc97-1a48-40fb-a0bd-d1f0dbaf4fe4/3d2dd5a4_6.png Proxxi Strategy - Make it stand out Analyzed customer pain points and needs. Communicated product benefits that aligned with customers needs in marketing messaging. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/8c66cc11-76e2-4b70-b42b-0fe64bf78eab/3d2dd5a4_12.png Proxxi Strategy - Make it stand out Created holistic marketing strategy with an overarching key message and goal, which included three mockups of educational graphic posts. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/dfd41e99-36b5-4ef6-9d96-bb26caf4f77d/3d2dd5a4_17.png Proxxi Strategy - Make it stand out Developed a step-by-step LinkedIn ad implementation guide, using LinkedIn Campaign Manager, detailed with target audience attributes, explanations, practical examples and KPI projections. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/59ef065b-9a87-48fe-ac36-e2f9c26daab2/Proxxi+Sales+Enablement+Document-page-001.jpg Proxxi Strategy We provided context as to why the problem Proxxi solves is huge; showing why prospects should care about this problem. Here, we leveraged credible statistics; painting a picture of the impact that workplace injuries have on workers and companies' finances. We also transparently showcased our understanding of the electrical industry and established the sales team as industry experts who can solve prospects' pressing problems through education and implementation support. With Proxxi's warnings, managers and the company as a whole may rest easy knowing that their employees protected. This provides a concise overview of Proxxi's core competencies and offerings. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/cd977625-94e2-465d-85b5-e1df13499538/Proxxi+Sales+Enablement+Document-page-002.jpg Proxxi Strategy We tied features to benefits managers care about. Proxxi has incredible features, so we assisted in providing the so what? Here, we emphasised on the benefits managers can gain from Proxxi's analytics capability by providing them with practical examples of how clients can leverage Proxxi. With Proxxi, managers have the ability to notify teams of safety hazards which leads to increased efficiency, etc. Prospective customers may grasp how Proxxi's wristband functions by emphasising features through visually labelling the wristband. Simultaneously, in the description, we connected its sleek design to its ease of adoption. Again, leveraging real-world situations, we highlighted the actions and next steps managers can take. With Proxxi, managers can leverage insights gained from the analytics dashboard to improve their current safety procedures and training programs. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/661a42f9-8996-44ba-ae79-d738cc7ea122/Proxxi+Sales+Enablement+Document-page-003.jpg Proxxi Strategy We encouraged and helped prospects to more quickly convert; becoming customers. Proxxi gains credibility by showcasing its most recent clientele. Prospective buyers would be encouraged to convert as their competitors are doing so and gaining a competitive edge: safer practices, operational efficiencies, long-term financial benefits and more, as outlined in the other pages of our sales enablement document. The contact information provides prospects with a way to learn more and efficiently move forward with the next stage of the sales cycle; driving more leads and conversions for Proxxi. https://www.dakotajaggs.com/buzzit daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/ecec4210-ae94-4056-8b0f-e2f1199679ff/1aef5178_13.png BuzzIt - Make it stand out Analyzed what ideas and guidelines BuzzIt can take away from competitors’ content. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/e3917338-bc93-4451-a289-7bf410fd2a72/1aef5178_11.png BuzzIt - Make it stand out Showcased opportunities to increase referrals during customer usage. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/7c824859-fb88-4276-849d-522a2a0b65d8/1aef5178_17.png BuzzIt - Make it stand out Created mock blog content based on insights from competitors and customers. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/7f044ca9-14f5-46fc-8dba-08331af492f7/1aef5178_5.png BuzzIt Identified gaps and opportunities, based on BuzzIt’s current sales and marketing strategy. A main gap was the lack of engagement with current loyal customers. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683620300-EC3Q435XO1RL69PFMI3G/1aef5178_1.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683620692-AZ46J9A08IT1Q8PZF73R/1aef5178_2.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683621139-LZ7H6WGYW4UIBLNTGSQT/1aef5178_3.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683621400-MWI5I6YZX35WBTOQKJF6/1aef5178_4.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683622557-MAZIA1NX1UCYGHDXGQKM/1aef5178_5.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683623334-5NY95JIL0UZZKCNT3HF7/1aef5178_6.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683624022-Q86RPVC7XME73LLXCG3A/1aef5178_7.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683626183-Z94HUFR75O648GG7P0EB/1aef5178_8.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683626303-O68JG6WEUGQIS4H9FZL9/1aef5178_9.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683627273-VK7XC7IHGIV7YJGMWOBD/1aef5178_10.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683628252-YVFT4061IP2PCC3BBWD2/1aef5178_11.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683628341-V5HSJSSU353UTR4UCEUM/1aef5178_12.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683629419-Z51Q2SIK9H63UBEIBAU3/1aef5178_13.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683630332-WU3JZSVAK0II2YXNV31H/1aef5178_14.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683631201-LCD9NQK15213EV2QDYPF/1aef5178_15.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683631986-YDOEP9ILU0MBQJY341ZZ/1aef5178_16.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683633375-GSPT4H1IV6G3CJGTQQGP/1aef5178_17.png BuzzIt https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667683633817-3VBI3M9FURIF8LNYMBTN/1aef5178_18.png BuzzIt https://www.dakotajaggs.com/blackberry daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/b829d2b1-3928-40f8-862d-052942c213ce/4566b854_34.png Blackberry - Make it stand out Created implementation timeline for Blackberry successfully expands their reach to SMBs to enter the cloud security market. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/a2dda809-d9c8-4413-9214-e5359308e69d/4566b854_16.png Blackberry - Make it stand out A SWOT matrix showcases the internal restraints the organization has on its actions in the context of its external environment. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/6622278f-191c-4ad1-86c5-9c4d4b35b1a5/4566b854_25.png Blackberry - Make it stand out Blackberry needs to diversify its revenue stream and become less reliant on its IoT portfolio. Therefore, they must expand offerings for small and medium businesses in industries vulnerable to cyberattacks. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686415539-3Y3BYSMK487J9G230ORE/4566b854_1.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686416664-CGPAX4HA7I9RMC51JIQ4/4566b854_2.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686416951-NR1MWX5JKPC2SXYOSLM3/4566b854_3.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686417599-PVT876WRYCUN8Y8OERBM/4566b854_4.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686418106-SKKOAXN1A5Z8QH6ZES1B/4566b854_5.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686418645-VHVTX2QGJKKRJ4IMDQ6V/4566b854_6.png Blackberry 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https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686432876-PG0TI5RDUVJLWCVLY7WQ/4566b854_35.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686433309-8QMGUB1S5KJWSRVBN6A3/4566b854_36.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686433966-Y4XFAXZQ8HBBB3DUK1HN/4566b854_37.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667686436272-BSWYIA8TVMXGBBIT7DYY/4566b854_38.png Blackberry https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/3d55addd-c08b-4b92-bbcf-6b6f2b48db23/4566b854_10.png Blackberry As competition continues to intensify within the software and cybersecurity industry, BlackBerry must adapt its strategy to its target market’s needs and leverage its strengths and capabilities in order to regain their past reputation and success. https://www.dakotajaggs.com/apollo daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/9e821fec-b8d8-46de-8fec-d272145e7615/BUS+450+-+Group+5+Presentation+-+Final+Version-page-006.jpg Apollo Insurance Identified two main target broker personas for the incentive program. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689686011-MIQEN9HAP9KJK42I68FJ/BUS+450+-+Group+5+Presentation+-+Final+Version-page-001.jpg Apollo Insurance https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689686765-A6YU6ZAUR4LJMSL7WFTH/BUS+450+-+Group+5+Presentation+-+Final+Version-page-002.jpg Apollo Insurance https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689687378-GANZEOCO4R2P2XDF64U6/BUS+450+-+Group+5+Presentation+-+Final+Version-page-003.jpg Apollo Insurance https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689688074-NOH370HSJ4946JSF7YWY/BUS+450+-+Group+5+Presentation+-+Final+Version-page-004.jpg Apollo Insurance 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https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689708562-5EVGR376LKD43HCG620F/BUS+450+-+Group+5+Presentation+-+Final+Version-page-030.jpg Apollo Insurance https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689709595-28VQOF8X97DLB7WFEX0V/BUS+450+-+Group+5+Presentation+-+Final+Version-page-031.jpg Apollo Insurance https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689710425-I1OWDFX3842YXJI3QH1J/BUS+450+-+Group+5+Presentation+-+Final+Version-page-032.jpg Apollo Insurance https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/1667689711464-X17NIISOEC8NZ9ZNHBQ0/BUS+450+-+Group+5+Presentation+-+Final+Version-page-033.jpg Apollo Insurance https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/405dd15a-e878-487b-83ac-77932b5508fe/BUS+450+-+Group+5+Presentation+-+Final+Version-page-015.jpg Apollo Insurance - Make it stand out Justified the implementation based on the alignment of company goals, broker needs and company values. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/58e6dada-b103-4190-86af-cccdb942d776/BUS+450+-+Group+5+Presentation+-+Final+Version-page-010.jpg Apollo Insurance - Make it stand out Analyzed what ideas and guidelines APOLLO can take away from competitors’ incentive programs. https://images.squarespace-cdn.com/content/v1/5e93eea0cc27632b13802493/0f2ce65f-4d23-4fb5-a556-9f695f3ee3c1/BUS+450+-+Group+5+Presentation+-+Final+Version-page-012.jpg Apollo Insurance - Make it stand out Created a mock incentive program based on insights from competitors and customers.